Welcome to Beyond The Sideline, the community resource for the next generation of sports business leaders.
Big Idea
The Big Ten’s Billion-Dollar, Private Equity Gamble

In the ever-escalating arms race of college athletics, where financial pressures mount with each passing season, the Big Ten Conference is standing at a monumental crossroads.
The conference is deep in negotiations for a landmark, first-of-its-kind deal that could inject over $2.4 billion of capital into its 18 member schools. The proposal, however, is not a traditional media rights extension but a complex partnership with a private capital investor, reportedly the University of California's pension investment fund, UC Investments. This move could redefine the financial landscape of college sports, but it has ignited a fierce debate, pitting the need for immediate cash against concerns over long-term control and the very soul of collegiate athletics.
Business
De-Commissioning the Commissioner

There has been a storm of controversy going into the WNBA’s new CBA negotiations. Does it matter?
By The Numbers
Numbers That Jumped Off the Page
$100,000- The 2025 Chicago Marathon lived up to its reputation as a fast course with Uganda's Jacob Kiplimo winning the men’s division at 2:02:23, the second-fastest time in the event's history, and Ethiopia's Hawi Feysa taking the women’s division victory with a time of 2:14:56. Their wins snagged them $100,000 each. The biggest story for American running, however, was Conner Mantz, who shattered the 23-year-old American marathon record by nearly a minute, finishing fourth with an incredible time of 2:04:43.
$4.33 Million- Baseball's postseason is proving to be a ratings grand slam, with viewership through the Division Series round hitting its highest level since 2010. The playoffs are averaging 4.33 million viewers per game, a massive 30% increase from last year. The highlight was the epic 15-inning Game 5 thriller between the Mariners and Tigers, which drew a whopping 8.72 million viewers, making it the most-watched Division Series game in 14 years and proving that October baseball is still a major draw.
$280 Million- For the sixth time in the last decade, Cristiano Ronaldo tops the list of the world's highest-paid soccer players, projected to earn a staggering $280 million this season. The list, which collectively sees the top ten players earning an estimated $945 million, also signals a youth movement, with 18-year-old Lamine Yamal of Barcelona cracking the top ten at $43 million.
Pulse Check
Last week, we asked BTS readers, “If your team didn’t make the playoffs, which league would still have you watching all postseason long?” Here’s what they thought.

The Highlight Reel
Catch up on our most-read articles from previous weeks
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Forward to other future sports business leaders





