In partnership with

Welcome to Beyond The Sideline, the community resource for the next generation of sports business leaders.

Big Idea

Can College Football Be Killed?

For generations, the love for college football has been woven into the fabric of American fall. If you ask many diehard college football fans, it’s a passion built on a unique foundation, one that professional sports can't replicate. It’s the shared sense of community, where fans feel a genuine connection to the student-athletes who walk the same campus paths, eat in the same dining halls, and cram for the same exams. It’s the historic rivalries, battles steeped in decades of tradition, that divide states and families. It’s the loyalty born from watching a player arrive as a teenager and develop over three or four years into a campus hero before heading to the next level. This combination of amateurism, community, and tradition created an unbreakable bond between fans and the game.

But in recent years, the very notions of that foundation to the magic of college football have been shaken to their core. The traditions that defined college football have been systematically changed, replaced by a new, more transactional era.

If the foundations of the sport have been forever changed, is the health of college football at risk? And if it’s not, is there anything that could ever kill it?

Sports Betting

Has Legal Gambling Killed the Local Bookie?

As legal sports betting continues to grow, is it pushing out the illegal operators?

As state after state legalized sports betting within its borders, the claim was often made that one benefit would be to cut down on illegal gambling. Much like the arguments around marijuana legalization, the premise was that it's better to regulate and tax something that’s going to happen anyway rather than have it be a funding source for criminal activities. The actual outcome is far muddier.

By The Numbers

Numbers That Jumped Off the Page

20.7 Million- The NFL is off to its hottest start ever, averaging a record 20.7 million viewers per game across all networks through the first two weeks, up 4% from last season. The league's dominance in the TV landscape is stronger than ever, thanks in part to new Nielsen measurement methods that better capture out-of-home viewing.

$500 Million- The zaniest team in baseball is now a serious business, with a new valuation from Forbes pegging the Savannah Bananas organization at an estimated $500 million. Generating over $100 million in revenue this year from their sold-out world tour, the team has become a financial powerhouse by prioritizing a fan-first, low-cost experience.

$2.5 Billion- Daily fantasy platform PrizePicks is cashing in on the gaming boom, with Swiss giant Allwyn agreeing to buy a majority stake in a deal that values the company at $2.5 billion. This acquisition blurs the lines between daily fantasy and traditional sports betting, signaling a major consolidation in the rapidly evolving gaming industry.

Pulse Check

Last week, we asked BTS readers, “Which NFL divisional rivalry currently holds the most weight?” Here’s what they thought.

Who has the most leverage in today's sports media negotiations?

Login or Subscribe to participate

Do you have a topic you want us to cover, a survey question you'd like us to ask, or any news you'd like to share? Let us know at [email protected].

Looking for a new role? Subscribe to the BTS Job Roundup for a weekly summary of the hottest jobs across the business of sports.

Receive Honest News Today

Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.

/adver

Forward to other future sports business leaders

Reply

Avatar

or to participate

Keep Reading